Value to my Customer

By Good Businessperson

As a good business person I wanted to open a business that would make a profit by providing a product and service that would make my customers return time after time.

I invested in a great business location.  I hired a qualified architect to layout the store.  I purchased good equipment and fixtures to make the store work well and be comfortable for my customers and employees.  I installed a sound system, air system, water filtration system and purchased quality products.  I purchased expensive cups with my logo and even had napkins and plates logoed so that my customers would know that I cared.  All of this worked until the hot beverages were too hot for my expensive cups.  He cold cups were too cold and dripped moisture all over the counters, tables, customers and floors.  The solution was a plain brown cardboard sleeve that would provide some insulation for my customer’s hand.  But the four-cent sleeve covered my beautiful cup logo.  The cardboard sleeve fell off the cups and worse yet really did not provide that much heat protection.  The cardboard cup sleeve absorbed some moisture but then turned to mush in my customer’s hand.  The feel of the sleeve was harsh and stiff; there was no comfort or feeling of value to cardboard sleeve.  Yet I continued to buy the cardboard sleeve and demonstrate to my customers that I was trying.  I even double cupped the really hot drinks, provided better napkins for the cold drinks and hoped that my customers would not notice that the cardboard sleeve was not working.

Finally it happened, a customer dropped a hot cup all over themselves and the store.  The cardboard cup sleeve slipped off and the customer tried to catch it dropping the entire hot beverage.  I knew that it was time to look for something better in a cup sleeve.

Finding Sleeve Right cup sleeve was perfect.   SleeveRight cup sleeves provided the answer and the solution to the problems I was facing.  The SleeveRight cup sleeve fit the cup just right.  The non-woven material with a cotton liner gripped the cup and secured the cup to the sleeve.  Sleeve Right cup sleeve did a great job of insulating the hand from the cup.  The cold drinks stayed colder longer and the hot drinks stayed hotter longer.  My hand gripped the comfortable SleeveRight cup sleeve and felt comfortable.  The Sleeve Right cup sleeve felt like a really great shirt that fit so well.  I was amazed that Sleeve Right could imprint my logo on the cup sleeves thereby saving me the costs of expensive logoed cups.  Not only did I have to print and pay for the expensive custom printed cups but I also had to store them in bulk.  Now with Sleeve Right cup sleeves I could order small boxes of Sleeve Right cup sleeves in bulk that took less storage room.  The I could save money and buy standard cups from my local supplier, as I needed them, no storage.  Guess what else?  My napkin cost dropped, as I no longer needed to supply four to six napkins for each cold drink.  Sleeve Right was a solution and effective tool in managing costs.

But the best benefit was that I provided a value to my customers.  Now when I served them their beverage, their first touch of the cup is comfortable.  My customers could enjoy their beverage knowing that they had received a value in the product, service and presentation.  All my hard work on this business was now complete, as I had provided the right presentation of my products.  Thank you Sleeve Right it was the right choice.

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Value to my Customer

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